Thoughts on analytics, privacy, and building for the European web — without cookies, consent banners, or surveillance.
Cookie consent banners are the web's biggest lie. Here's how analytics actually works without cookies, fingerprinting, or surveillance — and why most 'privacy-first' tools aren't what they claim to be.
When we decided to build a privacy-first analytics platform for Europe, we had an unusual constraint: everything had to run at the edge, in the EU, with zero cold starts. Here's why Cloudflare Workers became our foundation — and what we learned along the way.
Most analytics scripts are 45KB of JavaScript that phones home to Mountain View. Ours is a 2KB pixel that loads from the edge in under 5ms. Here's the technical story behind the smallest analytics script on the web — and why ad-blockers leave it alone.
A practical, step-by-step guide to leaving Google Analytics 4 without losing your historical data, breaking your reporting, or falling into compliance traps. Written for European product teams, marketing leads, and engineering managers.
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